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Discretion

Private by default. Discreet by design.

Love IQ deals with personal things, so we keep the rules simple: collect little, protect it well, never sell it, and give you control.

Passcode lock

Add a passcode so the app stays closed to anyone who picks up your phone. The passcode is never sent to our servers.

A plain app icon

Switch to a plain app icon in settings. (The app is still called Love IQ.)

Neutral notifications

Reminders are designed to use neutral wording, and you choose whether to turn them on.

No profile, no feed

There's no public profile, no usernames and no social feed. Nothing is ever posted for you.

Vanish mode

In Coach, Vanish mode means your messages aren't kept in your chat history.

Delete any time

Delete your account from the app and your personal data is deleted or anonymised, apart from anything the law requires us to keep.

What we never do

Some things are off the table

  • Sell your data
  • Share it for advertising, or show ads in the app
  • Post anything on your behalf
  • Put the text of your answers or Coach messages into analytics tools
  • See your card details. The App Store or Google Play handles payment
Lovi holding a finger to its lips

How your data is handled

In plain English

What we collect

Your account details, the answers you give (such as your goals and quiz answers), your progress, Coach conversations (unless you use Vanish mode), your purchase status, and basic device and usage information so the app works and improves.

Why we use it

To give you your score, plan and lessons. Because some answers relate to your sex life or sexual health, which UK law treats as special category data, we only use them with your explicit consent, and you can withdraw it.

Where it lives

With hosting and database providers that act on our instructions. Our provider stores account data in Europe. When any provider processes data outside the UK, we make sure an approved safeguard is in place.

Your rights

You can ask for a copy of your data, a correction, deletion, to restrict or object to how it's used, or to move it. Email us any time, or delete your account yourself in the app.

Lovi, the Love IQ mascot, celebrating

Private from the very first tap

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